国际商务 题库 Chapter .doc
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Chapter 13
Selecting and Managing Entry Modes
TRUE/FALSE QUESTIONS
1. The choice of how to enter a new market is influenced by many factors, including the local business environment and a company’s own core competency.
(True; Moderate; p. 364; LO1)
2. An entry mode is the institutional arrangement by which a firm gets its products, technologies, human skills, or other resources into a market.
(True; Easy; p. 364; LO1)
3. The most common methods of buying and selling goods internationally are joint ventures and strategic alliances.
(False; Moderate; p. 364; LO1)
4. The three main reasons why companies begin exporting are to expand sales, diversify sales, and contract sales.
(False; Easy; p. 364; LO1)
5. Most large companies use exporting as a means of expanding total sales when the domestic market has become saturated.
(True; Moderate; p. 364; LO1)
6. A way a company can achieve economies of scale is to expand into international markets.
(True; Moderate; p. 364; LO1)
7. Exporting permits companies to diversify their sales.
(True; Easy; p. 365; LO1)
8. Exporting is a low-cost, low-risk way of getting started in international business.
(True; Easy; p. 365; LO1)
9. Companies are often drawn into exporting when customers in other countries solicit their goods.
(True; Easy; p. 365; LO1)
10. Matching needs to abilities is the first step in developing a successful export strategy.
(False; Moderate; p. 365; LO1)
11. Indirect exporting occurs when a company sells its products to intermediaries who then resell to buyers in a target market.
(True; Moderate; p. 366; LO1)
12. Agency relationships are popular among exporters because they are easy to terminate should difficulties arise.
(False; Moderate; p. 367; LO1) {AACSB: Ethics}
13. Individuals or organizations that represent one or more indirect exporters in a target market are called sales representatives.
(False; Moderate; p. 367; LO1)
14. A company that exports products on behalf of an indire
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