国际商务 题库 Chapter .doc

Chapter 13 Selecting and Managing Entry Modes TRUE/FALSE QUESTIONS 1. The choice of how to enter a new market is influenced by many factors, including the local business environment and a company’s own core competency. (True; Moderate; p. 364; LO1) 2. An entry mode is the institutional arrangement by which a firm gets its products, technologies, human skills, or other resources into a market. (True; Easy; p. 364; LO1) 3. The most common methods of buying and selling goods internationally are joint ventures and strategic alliances. (False; Moderate; p. 364; LO1) 4. The three main reasons why companies begin exporting are to expand sales, diversify sales, and contract sales. (False; Easy; p. 364; LO1) 5. Most large companies use exporting as a means of expanding total sales when the domestic market has become saturated. (True; Moderate; p. 364; LO1) 6. A way a company can achieve economies of scale is to expand into international markets. (True; Moderate; p. 364; LO1) 7. Exporting permits companies to diversify their sales. (True; Easy; p. 365; LO1) 8. Exporting is a low-cost, low-risk way of getting started in international business. (True; Easy; p. 365; LO1) 9. Companies are often drawn into exporting when customers in other countries solicit their goods. (True; Easy; p. 365; LO1) 10. Matching needs to abilities is the first step in developing a successful export strategy. (False; Moderate; p. 365; LO1) 11. Indirect exporting occurs when a company sells its products to intermediaries who then resell to buyers in a target market. (True; Moderate; p. 366; LO1) 12. Agency relationships are popular among exporters because they are easy to terminate should difficulties arise. (False; Moderate; p. 367; LO1) {AACSB: Ethics} 13. Individuals or organizations that represent one or more indirect exporters in a target market are called sales representatives. (False; Moderate; p. 367; LO1) 14. A company that exports products on behalf of an indire