20世纪广告战役100佳.doc

/games/ad_campaings.php TOP 100 ADVERTISING CAMPAIGNS Volkswagen, Think Small, Doyle Dane Bernbach, 1959 Coca-Cola, The pause that refreshes, DArcy Co., 1929 Marlboro, The Marlboro Man, Leo Burnett Co., 1955 Nike, Just do it, Wieden Kennedy, 1988 McDonalds, You deserve a break today, Needham, Harper Steers, 1971 DeBeers, A diamond is forever, N.W. Ayer Son, 1948 Absolut Vodka, The Absolut Bottle, TBWA, 1981 Miller Lite beer, Tastes great, less filling, McCann-Erickson Worldwide, 1974 Clairol, Does she...or doesnt she?, Foote, Cone Belding, 1957 Avis, We try harder, Doyle Dane Bernbach, 1963 Federal Express, Fast talker, Ally Gargano, 1982 Apple Computer, 1984, Chiat/Day, 1984 Alka-Seltzer, Various ads, Jack Tinker Partners; Doyle Dane Bernbach; Wells Rich, Greene, 1960s, 1970s Pepsi-Cola, Pepsi-Cola hits the spot, Newell-Emmett Co., 1940s Maxwell House, Good to the last drop, Ogilvy, Benson Mather, 1959 Ivory Soap, 99 and 44/100% Pure, Proctor Gamble Co., 1882 American Express, Do you know me?, Ogilvy Mather, 1975 U.S. Army, Be all that you can be, N.W. Ayer Son, 1981 Anacin, Fast, fast, fast relief, Ted Bates Co., 1952 Rolling Stone, Perception. Reality., Fallon McElligott Rice, 1985 Pepsi-Cola, The Pepsi generation, Batton, Barton, Durstine Osborn, 1964 Hathaway Shirts, The man in the Hathaway shirt, Hewitt, Ogilvy, Benson Mather, 1951 Burma-Shave, Roadside signs in verse, Allen Odell, 1925 Burger King, Have it your way, BBDO, 1973 Campbell Soup, Mmm mm good, BBDO, 1930s U.S. Forest Service, Smokey the Bear/Only you can prevent forest fires, Advertising Council/Foote, Cone Belding Budweiser, This Buds for you, DArcy Masius Benton Bowles, 1970s Maidenform, I dreamed I went shopping in my Maidenform bra, Norman, Craig Kunnel, 1949 Victor Talking Machine Co., His masters voice, Francis Barraud, 1901 Jordan Motor Car Co., Somewhere west of Laramie, Edward S. (Ned) Jordan, 1923 Woodbury Soap, The skin you love to touch, J. Walter Thompson Co., 1911 Ben