CTF(周大福珠宝).ppt

模板来自于 * 模板来自于 * 模板来自于 * 模板来自于 * 模板来自于 * 54000元 78000元 82000元 Magazines 《PerfectLife》 《时尚·橘子》 《北京青年周刊》 《MING明日风尚》 《安25ans》 Internet Its convient and useful to use Internet, such as weibo, wechat. single media 1 1. No lighting billboard. 2.Lamp advertisement board subway 1.Tracks advertising. 2.Channel advertising 3.The station hall advertising 4.Ladder advertising 5.Platform adcertising advertising of bus shelter video media 1.electronic board 2 3 4 Outdoor Make Presentation 4 Approach 3 Prospect 1 Qualify 2 Close 6 Handle Objections 5 （二）Personal Selling 6 7 Folloe-up Find out people who are most likely to buy jewelery. Confirm that if these people will buy our products. Ask people which kind of products do they want to buy. Know peoples needs and show the products style, colour, size and other features and uses. If people have questions of products, we must deal with them and mak sure that customers are satisified with our products. Then customers will decide to buy or not to buy. After cuatomers payment, we should establish long term relationship with them. coupons We will give discount to VIPs. For common customers,we will give them discount when special days. （三）Sales Promotion exhibition We also hold many jewelry exhibitions to show our companys development and unique culture. sports event sponsorship entertainment BAZAAR明星慈善夜 上海国际田径黄金大奖赛（2009） * （四）Public Relations and Publicity make full use of TV advertisement, newspaper and magazines （五）Word of mouth It is one of the most effective tools for promotion. It can increase sales , expand the brand influence and prevent negative word of mouth from spreading. run business honestly transform the shop business to a corporate operation”, and play the customer first marketing idea to the utmost, which has won wide acclaim. Make the brand meet the needs of customers by brand youthlization Placement Distribution flow sheet (一）Virtual Flagship Store Fast, convenient, cheap In line with the urba