福泉兴隆玩具厂经营现状分析及改善建议..docx

摘要改革开放以来尤其是党的十五大之后，我国中小企业发展迅速，在国民经济和社会发展中的地位和作用日益增强，在促进经济发展、促进就业等方面发挥了巨大作用。而对外贸易的中小型企业占有重要地位，也有其自身特点，市场环境的变化，融资环境，生产管理，人力资源管理等都是制约企业发展的重要因素。随着沿海城市产业升级和内陆城市基础设施条件的改善，这种劳动密集型的对外贸易的企业有向内陆转移的趋势。本文正是在这样的背景下，选取了一个由沿海迁移到内陆的玩具厂，对其经营现状进行分析，并提出改善建议。文章首先分析了福泉兴隆玩具厂的市场经营现状，然后从市场营销策略、融资策略、生产管理、人力资源管理等方面进行详尽分析，指出其现状的不足之处，并提出了相应改善建议。关键词：经营现状；市场营销策略；融资策略；生产管理；人力资源管理；改善建议AbstractSince reforming and opening especially of the party15 big later, Chinas rapid development of small and medium-sized enterprises，the national economy and social development in the status and role of growing.in the promotion of economic development, plays an important role in promoting employment.While the foreign trade small and medium-sized enterprise occupies an important position, but also has its unique characteristics, The change of market environment, the financing environment, productionmanagement, human resources management is the main factor that restricts business development.As coastal city industry upgrade and the inland city infrastructure condition improvement, this labor intensive foreign trade enterprises have inland shift.This article is in this background, select a coastal migration into the interior of the toy factory，on the management current situation to undertake an analysis, and proposed the improvement suggestion.This article first introduces the FuquanXinglong toy factory market manages the current situation, and then from the marketing strategy, financing strategy, production management, human resource management and other aspects detailed analysis, point out its the inadequacies of the current situation, and put forward the corresponding improvement suggestion.Key words: marketing strategy, financing strategy, production management, human resource management, suggestions for improvement.目录摘要IAbstractII第一章绪论11.1问题的提出11.2国内外研究现状21.3论文研究内容、方法和路径4第二章兴隆玩具厂经营现状分析62.1兴隆玩具厂简介62.2企业经营现状62.3企业面临的市场环境72.4经营现状评价8第三章对兴隆玩具厂经营现状的改善建议103.1市场营销策略分析103.2企业的融资问题153.3生产管理分析173.4企业人力资源管理分析18第四章结论和建议22致谢