夏日港湾开盘策划（Summer Bay opening plan）.doc

夏日港湾开盘策划（Summer Bay opening plan） Summer Bay opening plan.Txt Summer Bay three opening ceremony planning operation plan Tea years, water feelings. - Summer Bay three opening ceremony planning operation plan A case: Tea culture has a long and profound meaning in china. The famous Song Dynasty poet Lin Bu poem: The stone grinds away its dust, Frankincense boiled spring. Our people to know the world, To have the leisure tea. For a rich life experience of people, tea chat is talking about life, to express feelings the best way of leisure. The early summer, a pot of tea, brewed a cup of thick sentiment; fragrance in hand, around there, three days without a break up feeling. Own picking chrysanthemums Dongli, leisurely Nanshan see rushed and tranquil. In Guangdong, tea is an important content of the ancient Nanyue culture, people in addition to have a natural preference for tea, more dependent on the tea culture brings comfort, affinity, conducive to the exchange of good atmosphere. In summary, the case will be profound relationship between mining tea culture and daily life habits, combined with the summer harbor customer group characteristics, focus on close ties to Conghua elite star enjoy home this image and water features, rendering the summer harbor to create nostalgia, affinity, suitable heart culture in order to enhance the promotion effect. I. objectives of activities: Comprehensive display of real estate image, the use of existing facilities, hardware and software further fit to attract target customer groups To eliminate the doubts in the sidelines of customer choice alone, and mining, growth target customers constantly in marketing promotion, sales of three sprint rich tourist reserve Increase efforts to enrich and enhance the summer harbour cultural positioning Gold marketing boom in May Two, activity implementation standards: Achieve the promotion of targeted, effective, executable and visible results Attract market attention and expand social effects Reach t