Chapter E-commerce business models电子商务模式.ppt

;Opening Case Study: who’s who? ;;;Sample Case Analysis;;;;;Learning Objectives;E-Commerce Business Models;Eight Key Ingredients of a Business Model;Eight Key Ingredients of a Business Model: (1) Value Proposition;Eight Key Ingredients of a Business Model: (2) Revenue Model;Eight Key Ingredients of a Business Model: (2) Revenue Model;Subscription revenue model;Subscription revenue model;Subscription revenue model;Eight Key Ingredients of a Business Model: (2) Revenue Model;Transaction fee revenue model;Transaction fee model;Eight Key Ingredients of a Business Model: (2) Revenue Model;Sales revenue;Affiliate revenue model;Five Primary Revenue Models;Eight Key Ingredients of a Business Model: (3) Market Opportunity;Marketspace and Market Opportunity is the Software Training Market;Eight Key Ingredients of a Business Model: (4) Competitive Environment;Competitive Environment (cont’d) ;Direct competitors ：priceline;Direct competitors : travelocity;Eight Key Ingredients of a Business Model: (5) Competitive Advantage;Eight Key Ingredients of a Business Model: (5) Competitive Advantage;Eight Key Ingredients of a Business Model: (5) Competitive Advantage;Eight Key Ingredients of a Business Model: (6) Market Strategy;Eight Key Ingredients of a Business Model: (7) Organizational Development;Eight Key Ingredients of a Business Model: (8) Management Team;Major Business-to-Consumer (B2C) Business Models;Major Business-to-Consumer (B2C) Business Models;Major Business-to-Consumer (B2C) Business Models;General portal：Aol;Vertical portal：iboats;Major Business-to-Consumer (B2C) Business Models;Clicks and mortar;catalog merchants;online malls;Manufacture direct sale;Major Business-to-Consumer (B2C) Business Models;example: wsj;example :cnn;Major Business-to-Consumer (B2C) Business Models;Financial service;careers;Travel service;Major Business-to-Consumer (B2C) Business Models;Market Creat：Priceline;Case analysis: priceline;Case analysis: priceline;Case analysis: priceline;Case analysi