“互联网+”对贵州乡村旅游消费影响因素的分析 - PIM.pdf

Chinese Journal of Social Science and Management Vol.2 No.1, 2018 67 “互联网+”对贵州乡村旅游消费影响因素的分析 THE ANALYSIS OF INFLUENCE FACTORS ON INTERNET + IN RURAL TOURISM CONSUMPTION IN GUIZHOU 1 2 张丽妮 , 彭兆祺 1 2 Lini Zhang , Zhaoqi Peng 1,2正大管理学院 1,2Panyapiwat Institute of Management 摘要 研究通过文献资料法、 数理统计分析法、 逻辑分析法， 综合运营市场营销学与经济学研 究方法， 针对贵州乡村旅游资源进行了网络调查研究。 从 “互联网+” 的发展角度， 分析了当前 旅游市场的开发要素与拓展维度， 进而评估了当前贵州省乡村旅游市场的开发基础条件， 同时提 出贵州省乡村旅游资源网络化市场营销的发展策略。 旨在打造 “互联网+” 背景下的乡村旅游项 目， 树立贵州省乡村旅游项目的品牌形象， 拓展网络消费的潜在旅游消费群体， 支持旅游市场资 源的不断扩充与结构调整， 为相关研究提供借鉴。 关键词：贵州 乡村旅游 影响因素 资源开发 Abstract Through literature, mathematical statistics, logical analysis and comprehensive operation marketing and economics research methods, the research conducted a network survey of rural tourism resources in Guizhou. From the perspective of “Internet plus” development, analysis of the development of the elements of the current tourism market and expand the dimensions, and evaluate the basic conditions for the development of the rural tourism market in Guizhou Province, and puts forward the development strategy of Guizhou rural tourism resources, network marketing mode. To create “Internet plus” under Corresponding Author: Lini Zhang E-mail: 644781391@ 68 Chinese Journal of Social Science and Management Vol.2 No.1, 2018 the background of rural tourism, rural tourism project in Guizhou Province set up the brand image, expand the network consumption potential tourist groups, expanding and restructuring to support tourism market resources, provide reference for related research. Keywords: Guizhou, Rural Tourism, Influence Factors, Resources Development 研究背景及研究目的