以顾客为中心之真正含义（）.doc

以顾客为中心之真正含义（） To resolve customer-centric -- to change ideas, to change in organization Most modern managers acknowledge that customer orientation is important to enhance enterprise competitiveness. But their efforts to win customers have often been costly and have little effect. The reason for this is that their understanding is too superficial for the true meaning of customer orientation. Fortunately, there are some businesses that go beyond the development of new technologies, new products and services, and through comprehensive organizational change, it is achieving a deeply customer-oriented approach that is almost impossible to emulate. Depth of customer orientation is not bought customer relationship management (CRM) software to track the customers purchase behavior, is not some sophisticated new products design, nor even custom car production process according to customer requirements. It is deeply rooted in the enterprise, and it is a recognition of why, what and why. Deeply customer-oriented companies are constantly thinking about better, faster, and more convenient ways to meet customers needs, and thus ultimately make customers feel inseparable. Whatever the customer needs to do, a deeply customer-oriented company can outperform when it offers the results every customer seeks. Through continuous innovation, customer feedback and the application of knowledge, businesses become indispensable. When this relationship is strengthened, the real sustainable gains come with it. No product or service per se can achieve this effect. The behavior of the company is closely related to the behavior of customers. In the long run, customers will pay more for more diversified products and services. In this way, customers reward businesses, giving it opportunities for profitable growth. Imagine yourself as a customer. For example, you want a health plan added some fresh content, or would like to with a focus on solve the problem of you a lot of health and safety health in