企业全球化经营与跨文化管理（Enterprise globalization management and cross-cultural management）.doc

企业全球化经营与跨文化管理（Enterprise globalization management and cross-cultural management） Former ge CEO Jack Welch (Jack Welch) once said: the reality of globalization has become a not allow to ignore. Success for enterprises (performance) of only one standard: the international market share. Successful companies often depend on all over the world to find markets and win. As the worlds accelerating economic globalization, the market is no longer a market within the country, customers are no longer the one within a country of consumers, enterprises face the external business environment has become the world, beyond national borders. Only success in the world market can be called a real success. Enterprises go out, the development of globalization has become an inevitable development trend. Globalization management, enterprise is facing one by one with his or her home country has a lot of differences between the production and operation environment, including economic environment, political environment, legal environment, social environment, cultural environment and so on. But the cultural environment for the enterprises operation, its influence is omni-directional, whole system, whole process. This is because the culture is the sum of social life, it includes such as general behavior, beliefs, values, language, and lifestyle factors such as social members, it is also an area peoples values, characteristics or behavioral characteristics. In the business operation of different cultural backgrounds, the most important thing is to understand the difference between consumers ideas, values and social needs. Because itself is a business in order to meet customer demand, when the demand to a great extent, on the basis of the culture, the enterprise should try to understand to explore the cultural norms of the market. Thus it can be seen that the cross-cultural difference of the enterprises operating environment is the inevitable problem that enterprises must encounter in the global o