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CONSUMERSBRANDS
Targetaudience:Consumers
avoidingplasticwastein
Switzerland
ConsumerInsightsreport
September2024
ConsumerInsightsTargetAudience
IntroductionReport
ReportoverviewConsumerInsightsGlobalmethodology(1)
ThisreportanalysesconsumerswhoansweredDesign:OnlineSurvey,splitquestionnairedesign
’’Environmentallyfriendlypackaging(e.g.recyclable,
Duration:approx.15minutes
avoidplastic)’’tothemulti-pickquestion’’Outofthe
following,whicharethemostimportantaspectswhenLanguage:officiallanguage(s)ofeachcountrywith
choosingyourfood?’’.AmericanEnglishofferedasanalternative
ThereportoffersthereaderacomprehensiveoverviewofRegion:56countries
consumersavoidingplasticwasteinSwitzerland:who
Numberofrespondents:
theyare;whattheylike;whattheythink;andhowtoreach•12,000+forcountrieswiththeextendedsurvey
them.Itprovidesinsightsontheirdemographics,lifestyle,(includingSwitzerland)
opinions,andmarketingtouchpoints