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消费电子，智能硬件，工业，农业，自动化，机器

人，服务，教育………

CONSUMERSBRANDS

Laptops:Apple/Macowners

inSpain

ConsumerInsightsreport

June2024

ConsumerInsightsGlobal

Introductionsurvey

ReportoverviewGlobalsurveymethodology(1)

ThisreportoffersthereaderacomprehensiveoverviewDesign:OnlineSurvey,splitquestionnairedesign

ofApple/MacownersinSpain:whotheyare;whattheyDuration:approx.15minutes

like;whattheythink;andhowtoreachthem.Itprovides

insightsontheirdemographics,lifestyle,opinions,andLanguage:officiallanguage(s)ofeachcountrywith

marketingtouchpoints.AmericanEnglishofferedasanalternative

Additionally,thereportallowsthereadertobenchmarkRegion:56countries

Apple/MacownersinSpain(’’brandusers’’)against

Numberofrespondents:

’’

Spanishlaptopownersingeneral(’categoryusers’),•12,000+forcountrieswiththeextendedsurvey

andtheoverallSpanishconsumer,labelledas’’all(includingSpain)

respondents’’inthecharts.•2,000+forthebasicsurvey