也谈珠宝业的品牌锻造价值高（Also on the high value of brand forging of jewelry industry）.doc

也谈珠宝业的品牌锻造价值高（Also on the high value of brand forging of jewelry industry） Quote: jewelry (jewelry): The authors introduction must have hurt the hearts of many brand leaders. So, why the author took the world largest condemnation of this evaluation? Because I mentioned the brand at least one dared to stand up and say, we do better than Zhou Dafu, Zhou Shengsheng, Xie Ruilin, of course, not to mention Cartire, Van Cleef Arpels, and the United states! Consciousness determines the form, and the goal determines the direction! Careful analysis, I believe that the domestic jewelry industry is the lack of the most determined, patient, attentive and careful! Without these four hearts, the forging of the brand would naturally become empty talk. Brand determination What is the lack of determination? Certainly not lack of moneymaking determination! We can see a long time ago Shenzhen jewelry circles, frequently sent a large number of market managers, the country cast a net, rapid expansion, the enterprise manual on the franchisee from Shenzhen spread to all parts of the country. The battle of the old Gen Gi Khan Yong, has killed the the Rhine gets European style. Of course, the results are often not as good as the Mongolia empire in 1%, because the majority of merchants around quanqian companies are often the first year the number of stores, second years up to third years the number of die shop. The city is not siege of Mongolia Empire, like today is a true portrayal of the domestic jewelry company. Actually, what about McDonalds and KFC in terms of strength? Behind it are the worlds top 500 enterprises to rely on, there is no years style of the shop. Then, how much domestic jewelry enterprises have the appetite to occupy the whole Chinese market? Marketing supervision and marketing support? Product development and supply support? Brand maintenance and brand follow up support? Nothing is supported. So, what are so many bosses in Shenzhen doing? In fact, no one is stupid, they