温州十足便利店的发展状况和对策分析学士学位论文.doc

本科毕业论文 题目：温州十足便利店的发展状况和对策分析 摘 要 在国外发达国家，连锁经营方式早已成为零售企业的主流发展态势，并且很多连锁企业经过多年的经营已经成长为跨国运营的大型连锁集团。在中国，近几年随着改革开放和市场经济发展的不断深入，零售领域商业竞争不断加剧，中国零售领域的连锁经营方式也如雨后春笋般发展起来。连锁经营方式的企业从数量到销售额都在我国零售领域占据了越来越大的份额，众多企业与投入加入到连锁经营行业，使连锁便利店成为了继连锁超级市场之后最具生命力的一种新型的零售业态。 本文以温州十足为研究对象，在调查和分析的基础上，通过理论与实践相结合的方法采用PEST、SWOT等分析方法研究温州十足的连锁便利店的内外部环境，为温州十足连锁便利店能够持续健康发展提供一些可行性的理论建议。 [关键字] 连锁便利店 现状SWAT分析 PEST分析 发展 对策 Abstract In foreign developed countries, chain operation mode has already become the mainstream of retail enterprises development situation, and many chain enterprise after years of business has grown to multinational operation large-scale chain-like group. In China, in recent years with the opening and reform and the development of market economy, deepening commercial retail increasing competition in Chinese retailing field, chain operation mode also springing up developed. Chain operation mode from the enterprise in China sales number of retail area occupied a growing share, numerous enterprises and input to join chain-like management industry, make convenience store chain became the supermarket chain the most vital after a new retail format. This paper to wenzhou SHIZU as the research object, in investigation and analysis on the basis of the through the combining theory with practice by the method of SWOT analysis of PEST, the research methods of wenzhou dye-in-the-wood convenience store chain, internal and external environments for wenzhou dye-in-the-wood convenience store chain can provide some feasibility sustainable and healthy development of theoretical Suggestions. [key words] convenience store chain status ；PEST analysis ；SWAT analysis ；development countermeasures. 1 前言 1 1.1研究背景和意义 1 1.2文献综述 1 1.3便利店发展的研究的基础理论 2 2 浙江十足连锁便利店的概述 3 2.1 温州连锁便利店的发展概况 3 2.2 温州十足连锁便利店的现状 4 2.2 浙江十足商贸公司宏观环境分析-PEST 5 2.2.1 政治环境 5 2.2.2 经济环境 6 2.2.3社会环境 7 2.2.4技术环境 7 2.3温州十足连锁便利店的SWOT分析 7 2.3.1温州十足连锁便利店的优势 7 2.3.2 温州十足连锁便利店的劣势 9 2.3.3 温州十足连锁便利店的机会 10 2.3.4 温州十足连锁便利店的挑战 10 2.4温州十足连锁便利店发展中存在的问