镇海区乡村旅游发展规划·说明书.pdf

镇海区乡村旅游发展规划·说明书 镇海乡村旅游发展规划 说明书 镇海区乡村旅游发展规划·说明书 目 录 第一章 规划总则····························································································· 1 一、规划意义和任务 ······················································································ 1 二、规划范围、性质和期限 ·········································································· 1 三、规划指导思想 ·························································································· 2 四、规划原则·································································································· 2 五、规划依据·································································································· 3 六、技术路线·································································································· 4 第二章 基础分析····························································································· 5 一、乡村旅游发展的宏观背景分析 ······························································ 5 二、镇海发展乡村旅游的基础 ······································································ 6 三、镇海旅游业发展现状与问题 ·································································· 8 四、镇海乡村旅游资源概况及评价 ······························································ 9 五、镇海乡村旅游竞合分析 ········································································ 14 六、旅游发展 SWOT 分析 ·············································································· 16 第三章 市场分析与定位············································································· 21 一、镇海乡村旅游市场基础分析 ································································ 21 二、乡村旅游市场目标定位与划分 ···························································· 22 第四章 发展目标与总体战略························