互联网金融的本质（The essence of Internet Finance）.doc

互联网金融的本质（The essence of Internet Finance） Now this hot Internet banking, all the financial industry to take the point of the Internet side, feel the seemingly outdated, but from my own understanding of the asset management industry, there is no causal relationship between what is, the Internet is not a panacea, any things is the inevitable result of two sides, there are also inevitable advantages bring disadvantages. In the field of high capacity threshold and high amount of threshold, the Internet is actually ineffective. Because the ability can not be copied in batches, can not quantify operation, the advantages of the Internet will lose. The high amount of field, reflects the unit revenue and unit cost can be balanced, only those units cost is very high, but the yields relatively small industry, need a common technology of mass operation, reflecting the innovation for a large number of trivial things technical way. And what do we call the core of the asset management industry? In fact, it is the ability to create wealth and gain high returns in the market, which determines the core competitiveness of Asset Management Co. This ability so far from the global perspective, it depends more on two aspects, the first is the human factor, this is nonsense, but the truth is, the core competition in this field is one of the competition, the asset management industry gave birth to countless bright star, become a legend, the God is now alive, called Buffett. What are the second factors? Its the weather. Although many people do not agree with this factor, they have to admit the existence of this factor, even for the vast majority of institutions, this factor is higher than the first factor mentioned above. The asset management industry has been a cyclical industry for a long time, especially in china. Under these two conditions, the Internet can play what role? Can the Internet transform the human body? Or can it change the cycle? I personally feel that neither of the two is