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化妆品公司培训教材(Cosmetics company training materials).doc

发布:2017-07-22约1.16万字共12页下载文档
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化妆品公司培训教材(Cosmetics company training materials) Training instructions The purpose of training is to enhance the understanding of the companys marketing model and improve its marketing level, Expanding sales of our products, enhancing sales performance and establishing stability with franchisees Long strategic partnership. Training methods: Training Instructor teaching. Training contents: Enterprise culture China Polaroid cosmetics Limited company is a new high-tech enterprises operating under the new marketing idea, the company set design, production, network operation, professional output, industry integration and cultural communication in one. The company spirit of respect for talent, efficient team, high-quality products business philosophy, is committed to the localization of Polaroid professional skin care institutions (Asia) construction. 1, design: company products and chain store image design and production. Since its inception, that is, to group, specialization as the enterprises goal, set up production, interior, planning, marketing, operations and other five departments. Among them, the promotion of design as an industry of the company, and the formation of professional cultural communication companies to operate, is to cultivate the companys core competitiveness is an important part. 2, production: R D and production of new products (professional lines, chemical lines), production bases throughout the country. The company passed Chinese 5000 materia culture, to the health and beauty for the idea, to create China first-class and international competitiveness of international cosmetics brands. The products are not only in strict accordance with the ISO9002 quality system for production, and physiological characteristics, for the Oriental aesthetic habits and psychological needs of Asian female occupation, founded with a distinctive national style and unique personality characteristics of the brand in the traditional, modern, natural, harmonious and ba
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