旅行社项目创业商业计划书.doc

旅行社项目创业商业计划书 此文档word版本下载后可任意编辑修改  目 录 第一章 执行概要·······················································1 1.1 企业概况·······················································1 1.2 目标市场·······················································1 1.3 投资和财务·····················································1 1.4 组织和人力资源·················································1 第二章 企业描述·······················································2 2.1 企业名称·······················································2 2.2 公司概况·······················································2 2.3 目标市场·······················································2 2.4 企业选址·······················································2 2.5 企业宗旨·······················································2 2.6 资本构成·······················································3 2.7 核心竞争力·····················································3 第三章 产业分析························································4 3.1 SWOT分析报告·················································4 3.2 大学生旅游市场特征·············································5 第四章 市场分析························································6 第五章 营销计划························································7 5.1 计划摘要·······················································7 5.2 市场调查及分析·················································7 5.3 营销策略·······················································7 第六章 管理团队与公司结构··············································9 6.1 团队组织管理···················································9 6.2 人力资源管理···················································12 第七章 运营计划························································13 7.1 运营主目标定位·················································13 7.2 运营目标的有形定位·············································13 7.3 运营市场定位···················································13