=浅谈方言电视节目[精].doc

本科生毕业论文（设计） 题 目 浅谈方言电视节目 系 别 艺术系 　 专 业 播音与主持艺术 学生姓名 学 号 年级 指导教师 　 教务部制表 二0一1年 月 日 浅谈方言电视节目 专业：播音与主持艺术 学生： 指导老师： 摘 要 方言电视节目近几年活跃在各地方电视台的屏幕上，成为地方台差异化竞争的又一优势。相对于字正腔圆的普通话节目，方言节目一亮相就以其耳目一新之感立刻吸引了大量本地观众的注意，给各大电视台收视率的攀升带来了新的契机。本文在考量方言电视节目现状、兴起原因的基础上，以四川电视台经济频道《麻辣烫》作为个案进行解析，以期把握方言节目的特质、发展趋势，同时关照方言节目发展中存在的问题与困境，亦粗浅阐释了对策性意见。 关键词： 方言 主持人 普通话 《麻辣烫》 On the hosts personality charm Major: Broadcast and Anchoring Student: Xuhuan Supervisor:Li Fangfang Abstract The dialect television program enlivens in recent years on various Places Television stations screen, becomes the regional station variation competition another superiority. As soon as was opposite in the clear pronunciation and mellow voice standard spoken Chinese program, the dialect program presents immediately has attracted the massive local audiences attention feeling of by its pleasant change of atmosphere, climbed for each big television station viewing ratio has brought the new turning point. This article in the consideration dialect television program present situation, starts the reason in the foundation, MA LA TANG by the Sichuan television station economical channel carries on the analysis as the case, grasps the dialect programs special characteristic, the trend of development by the time, simultaneously looks after the question which and the difficult position the dialect program develops exists, also shallowly has explained the countermeasure opinion. Key words: Dialect Director Standard spoken Chinese 《MA LA TANG》1 导 论 1 1.1 选题目的及意义 1 1.1.1 选题背景 1 1.1.2 国内外研究现状．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．1 1.2 论文思路．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．1 2 方言电视节目兴起的原因 ．．．．．．2 2.1 受众需求 ．．．．．．2 2.2 方言的独特魅力．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．2 2.3 相互的竞争．．．．．．．．．．．．．．．．