某房地产公司销售人员薪酬体系设计 .doc

某房地产公司销售人员薪酬体系设计 - 副本 摘 要 中国经济的快速发展，国民收入和人民生活水平逐渐提高，民众的购买力也逐步提升，住房的刚性需求旺盛，再加之投资和投机需求，房地产市场的持续繁荣就不难解释了。但是每个行业都有自己的发展规律，房地产市场也不例外，根据房地产周期理论，房地产行业每十年就会面临一次调整。这就要求房企的市场销售能力在行业中具有竞争力，这样才能适应房地产业的高潮与低谷。要具备强竞争力的市场销售能力，建立健全销售人员的薪酬体系就变得十分重要。 关键词：房地产；销售人员；薪酬体系 ABSTRACT China’s rapid economic development, national income and living standards gradually improved, people’s purchasing power has gradually improved the rigidity of housing demand, coupled with investment and speculative demand, the real estate market continued to thrive, it is not difficult to explain. But every industry has its own law of development, the real estate market is no exception, according to the real estate cycle theory, the real estate industry would face an adjustment every ten years. This requires the ability to market housing prices are competitive in the industry, so as to adapt to the real estate industry highs and lows. To have a strong market competitive ability, establish and improve the sales staff salary system becomes very important. This article is intended to create through research Rongchuang real estate company in Wuxi of the existing state sales, and find out the problems to be explored, and then design a new sales compensation system, to explore how to enhance the sales-based real estate company core competitiveness and retain qualified personnel, to promote financial innovation to maintain industry leadership and sustainable development. Based on the existing pay system theory research, and compare salaries of Wuxi Rongchuang, the actual sales situation, the use of problem-oriented approach to identify problems, combined with Wuxi City overall pay levels in the real estate industry data, financial record real estate company in Wuxi sales compensation systems redesigned to make it Industry, competitive pay levels. Keywords: Real estate; sales; pay system 目 录 第1章 绪论 ...............................................................................................................