The Art of Cold Calling and The Science of (陌生拜访的艺术和科学).pdf
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THE ART OF COLD CALLING AND
THE SCIENCE OF CONTACT RATIOS
Kraig Kleeman
Chairman of The Blaire Group
B
Ken Krogue
President, Founder
Chief Strategy Officer
InsideS
Page 2
Introduction
“The Art of Cold Calling and The Science of Contact Ratios” is designed to increase the skill Trademarked title used with permission of
and ability of sales reps to tackle cold calling with confidence and increase success. Ronald Scott LaVine dba Accelerated Cold
Call Training, Inc
Learn how to approach cold calling in a way that will dramatically increase your contact
ratios. Featuring Ken Krogue’s “Seven Rules of Cold Calling,” and four cold calling examples
from Kraig Kleeman, sales reps will walk away with the ability to increase their contact and
qualification rates through best practices and tips.
These tips and best practices were originally presented by Ken Krogue and Kraig Kleeman
as a webinar. Access the webinar at www.InsideS/webinar
InsideS | Blaire Group Share this eBook:
Page 3
Table of Contents
Introduction 2 Published by InsideS
About the Authors 4
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