Marketing Plan Template营销计划模板.doc

Marketing plan template Use this template to guide you through writing your own marketing action plan. Introduction What are the main objectives you want your marketing action plan to achieve for your business (ie, more sales, more customers, greater market share, etc – try to be specific)? 1. Your market 1.1 Who are your customers? Answer the following questions: Who are your existing customers? What are their needs? What motivates them to buy your offer? Can you separate your customers into different groups of people with different needs or motivations? Are there people who aren’t currently customers but could benefit from your product or service? 1.2 Who are your competitors? Answer the following questions: Who are your competitors (NB, think about your direct competitors – ie, businesses who are selling a similar offer: and your indirect competitors – ie, businesses with a totally different offer but who are competing for the same customers)? Why might your customers or potential customers choose a competitors’ their product or service over yours? 1.3 Other marketing activity Answer the following question: Are there opportunities for you to be involved in marketing activities you don’t already engage in? 2. Opportunities in your business and your market 2.1 What are our strengths? Answer the following questions: What are the strengths of your product or service(ie, high quality, unique, cost-effective, etc)? How does your product or service compare to your competitors’? 2.2 What could we improve on? Answer the following questions: Are there any aspects of your product or service which are weak? Have your customers complained about any aspect of your offer? 2.3 What opportunities are there? Answer the following questions: Which of your strengths are you not taking advantage of? Are there any trends in your market that you and your competitors are not catering to? Are there any gaps in your market that you could fill? Are there any addit