洁肤用品广告.ppt

Tell Me What I Want Advertising Shopping 第一页，共三十三页。 First Period advertisement 第二页，共三十三页。 Objectives Listen for detailed information Understand the coded language of ads Carry out oral activities related to ads 第三页，共三十三页。 Pre-listening tasks:vocabulary Matches Advertisement, ad Cheer up Fashion Like a kid in a candy store Window shopping Commercial Make happy Style Like a child in a place with lots of good or appealing things Shopping without spending any money 第四页，共三十三页。 Leading-in Where do people see or hear the ads? What are some of the themes that advertiser use? What do many ads suggest? Why do some people think that advertising is a good thing? 第五页，共三十三页。 Food ads, drink ads, beauty ads(化妆,洁肤用品广告） medicine ads, home electric appliance ads, charity ads (公益广告), automobile ads Types of ads 第六页，共三十三页。 Could you describe one advertisement which impresses you most( funny, interesting, beautiful… )? And tell your partner what the advertisement wants to emphasize? Leading-in 第七页，共三十三页。 Listening 1: An introduction to advertising Q1 Q2 Q3 Q4 Q5 passage Task: listen to the passage and choose the best answer to each question you hear. 第八页，共三十三页。 New words specialized 专业化的 outnumber competition poster 海报 distribute samples: 分发样品 第九页，共三十三页。 By what ways do manufacturers advertise their products? why do manufacturers spend large sums of money on ads? 第十页，共三十三页。 They sometimes pay for songs about their product and commercial radio programs. They employ attractive salesgirls to distribute samples. sentences 第十一页，共三十三页。 Q1: What is true of the contemporary business world? A Q2: What is not mentioned in the passage? D Q3: According to the passage, what is the most important means of advertising? B Q4: According to the passage, why can advertisement influence people? D Q5: What is the passage discussing? D An introduction to advertising 第十二页，共三十三页。 Listening 2: the influence of ad Task : listen to the dialog twice and fill in the bla