雀巢公司介绍英文PPT.ppt

company culture of Nestlé 小组成员：范一蕾 汪印东 黄樱滢 About the founder Nestlé’s philosophy The brands of Nestlé Nestlé’s Main Products The development of Nestlé Nestlés marketing philosophy The culture of Nestlé corporate Nestlé in China About the founder In 1867, A Swiss pharmacist who called Henri Nestlé founded the Nestlé company. Nestlé’s philosophy Nestlé means little nest, this warm nest as a sign of Nestle, would lead people to think of a loving mother, infant feeding scenarios by consumers know and love. It also represents Nestlés philosophy: caring, safe, natural, nutrition As the worlds largest food company, Nestle uphold the philosophy and principles of people-oriented, quality as the most important countries in the worlds consumers with quality food, bringing a better life.  The brands of Nestlé Nestlé’s Main Products Dairy Coffee Cereals Baby foods Bottled water Chocolate Confectionery …… The development of Nestlé In 2005, Nestlé has more than 500 plants worldwide, 25 million employees and annual sales of $ 91 billion Swiss francs. Production of baby food also developed from a village workshop into the worlds leading food company, Nestlé have gone through 130 years of development. Nestlés marketing philosophy Marketing concept - customer needs Nestlé has been committed to consumer demand, products, brands and peoples attention for a long time. Social marketing concepts - social interests One hundred and thirty years, Nestle has created a benefit all parties, mutual trust, public way. Great marketing ideas - market environment Over the years, Nestle has always insisted the principle of in any country and the citys business activities must comply with local interests