浅析电子商务网站的运营.doc

摘要 在我国，计算机与网络技术的普及与发展，电子商务迅速崛起，网上交易发展也步入了一个新台阶。电子商务的深入发展引发了一场广泛、深刻的商业变革。电子商务作为网上交易的重要商务活动之一，其存在的巨大经济潜力，使得许多企业都跃跃欲试，随着企业的不断重视和电子商务网站的不断增长，电子商务网站运营能力的强弱无疑是制胜的关键之一。In China, the popularity of computer and network technology and development, e-commerce, the rapid rise of online trading development has entered a new stage. The in-depth development of e-commerce has led to an extensive and profound changes in the business. E-commerce as one of the online trading business activities, its huge economic potential, leading many companies are eager, with the constant attention and growing e-commerce website, the strength of the operational capability of the e-commerce site is undoubtedly winning one of the key. This paper describes the main operating mode of the e-commerce site with e-commerce site operator skills, including a total of four sections of this article. The first part is mainly about the e-commerce, on the current development of Chinas e-commerce, and thus the importance of the direction of the development of Chinas e-commerce site and e-commerce Web site operators. The second part focuses on e-commerce website operators, and, as a model of B2B e-commerce website to help businesses find customers, the importance of e-commerce website operators organizational structure and the two main operating mode; B2C model website on the role played by their own development. E-commerce website and explains how operators and by two well-known e-commerce site operator case studies, summed up the e-commerce site operator skills. The third part focuses on the e-commerce site operator skills. The fourth part is the Conclusion Keywords: e-commerce site operator; website operator skills; website operator mode; 目录 第一章 绪论 7 第一节 什么是电子商务 7 第二节 我国电子商务的发展趋势 8 第二章 电子商务网站运营 9 第一节 电子商务网站运营组织结构 9 第二节 电子商务网站运营模式 10 第三节 电子商务网站该如何运营 12 第四节 电商公司乐天网站运营案例分析 15 第三章 电子商务网站运营技巧 19 第一节 用户体验才是王道技巧 19 第二节 员工的应急培训技巧 20 第三节 部门间的无碍沟通技巧 20 第四节 与用户互动，对用户诚信技巧 21 第五节 网站推广技巧 21 第六节 活动推广技巧 22 结束语 22 致谢 22 参考文献 23