成都梁家港地产项目市调分析和策划提案.pdf

目 录 一、 概论 1.1 序言 ·························································································P5 1.2 调查目的 ·····················································································P5 1.3 研究对象及方法 ·············································································P5 二、 区域环境及房地产发展综述 2.1、区域概述 ··················································································P6 2.2、城北楼盘价格区间分布表 ·······························································P8 2.3、城北楼盘供销对比 ·······································································P8 三、 本案主要区域配套设施 3.1 项目附近配套 ···············································································P10 3.2 项目周边配套 ··············································································P12 四、 竞争楼盘分析 4.1 雅图丽景 ·····················································································P13 4.2 建兴·百佳庭院 ·············································································P17 4.3 迪康·银色诗典 ·············································································P20 4.4 综合结论分析 ···············································································P22 五、 消费者调研分析 5.1 消费者社会经济特征 ·········································································P24 5.2 消费者社会行为特征 ········································································P25 5.3 消费者消费特征 ··············································································P26 5.4 消费者购买决策特征 ·········································································P29 六、项目开发 SWOT 分析 ·······································································P30 （一） 项目开发优势 ·······································································P31 （二）