XXX汽车用品C2C网店营销策划方市场营销毕业论文.doc

存档编号 XXXX大学 大学英文名称写在下边 毕 业 设 计 题目:XX汽车用品C2C网店营销策划方案 学 院 管理与经济学院 专 业 市场营销 姓 名 学 号 指导教师 完成时间 教务处制 独立完成与诚信声明 本人郑重声明：所提交的毕业论文是本人在指导教师的指导下，独立工作所取得的成果并撰写完成的，郑重确认没有剽窃、抄袭等违反学术道德、学术规范的侵权行为。文中除已经标注引用的内容外，不包含其他人或集体已经发表或撰写过的研究成果。对本文的研究做出重要贡献的个人和集体，均已在文中作了明确的说明并表示了谢意。本人完全意识到本声明的法律后果由本人承担。 毕业论文作者签名： 指导导师签名： 签字日期： 签字日期： 毕业论文版权使用授权书 本人完全了解XXXXX有关保管、使用毕业论文的规定。特授权XXX大学可以将毕业论文的全部或部分内容公开和编入有关数据库提供检索，并采用影印、缩印或扫描等复制手段复制、保存、汇编以供查阅和借阅。同意学校向国家有关部门或机构送交毕业论文原件或复印件和电子文档（涉密的成果在解密后应遵守此规定）。 毕业论文作者签名： 导师签名： 签字日期： 签字日期： XX汽车用品C2C网店营销策划方案 摘要：汽车作为消费品迅速走入中国家庭的近十年，也是中国汽车产业以及汽车市场迅速壮大的十年。The C2C online store marketing planning programs of Hexiang automotive supplies Abstract：It has been nearly a decade since the car entered into Chinese families quickly as a consumer. Chinas automobile industry and automotive market also grows rapidly during this period. As one of the three sections of the automotive after-market, automotive supplies market is the fastest growing and one of the best prospects for the industry currently. Chinese e-commerce is in a period of rapid growth, the population to participate in online shopping is increasing every year. Combined with the development of the modern logistics industry and online payment, e-commerce also shows a very bright future. can we combine the two emerging industry together, thereby creating a profit on sales? This article relies on the location advantage of the convenience of Zhengzhou Hongda Vehicle Industry Square to create the C2C network of sales outlets. First, we analyze the current development of Chinas automotive supplies industry and prospects. Automotive supplies marketing characteristics are summarized and analyzed, too. At the same time, we investigate the advantages of e-commerce developmen