基于SWOT分析的农业电子商务现状及对策分析学士学位.doc

淮北师范大学信息学院 2014 届学士学位论文 基于SWOT分析的农业电子商务现状及对策分析 系 别: 管理系 专 业: 电子商务 学 号: 姓 名: 指 导 教 师: 指导教师职称: 讲师 2014年 5 月 15 日 基于SWOT分析的农业电子商务现状及对策分析 摘要： 由于我国农业电子商务的成长历程相对较短，相关主体经验不足以及国家政策和制度尚不健全，目前农业电子商务在迅速成长的同时，生存和发展面临着诸多的难题。本文以农业电子商务为研究对象，从我国农业电子商务的发展历程出发，沿着农业电子商务激励机制发展的轨迹，分析了我国农业电子商务的发展意义和趋势，对其进行SWOT分析，分析了我国农业电子商务的优势、劣势、机遇和挑战，结合主体自身的实际情况及其所处的特殊环境，阐述了一切优势和问题的概述及其产生背景，从经营和管理的角度探讨了一系列具有针对性的对策和建议，不断完善基础设施，加强信息推广；培养专业人才，打好素质基础；制定产品标准，致力科技兴农；调整产业结构，发展商品农业 关键词： 农业电子商务；SWOT；策略分析  An Analysis of the Agriculture Electronic Commerce’s Present Situation and Countermeasure Basic on SWOT Analysis Abstract: Due to the growth progress of the agriculture e-commerce is relatively short in China. The insufficient of the relevant subject experience as well as the imperfect of the national policy and regulation, there are lots of problems on the road of the present agriculture e-commerce’s survival and development while it’s rapidly growing. By using the agriculture e-commerce as the research object, based on the Chinese developing history , followed the path of the agriculture e-commerce incentive mechanism development, this paper analyzed the significance and tendency of the development of the agricultural e-commerce, after caring on the SWOT analysis, it has analyzed the strengths, weaknesses, opportunities and challenges of our country agriculture e-commerce, combined with the actual situation of the subject itself and the special environment, this paper expounds the overview of all the advantages and problems and its background, discusses the countermeasure and the suggestion of a series of targeted from the aspect of operation and management, improve infrastructure, strengthen information