波士顿咨询中国电商报告.pdf

R The World’s Next E-Commerce Superpower Navigating China’s Unique Online-Shopping Ecosystem The Boston Consulting Group (BCG) is a global manage- ment consulting fi rm and the world’s leading advisor on business strategy. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses. Our customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that our clients achieve sustainable compet- itive advantage, build more capable organizations, and secure lasting results. Founded in 1963, BCG is a private company with 74 offices in 42 countries. For more infor- mation, please visit . The World’s Next E-Commerce Superpower Navigating China’s Unique Online-Shopping Ecosystem Jeff Walters Youchi Kuo Waldemar Jap Hubert Hsu November 2011 © The Boston Consulting Group, Inc. 2011. All rights reserved. For information or permission to reprint, please contact BCG at: E-mail: bcg-info@ Fax: +1 617 850 3901, attention BCG/Permissions Mail: BCG/Permissions The Boston Consulting Group, Inc. One Beacon Street Boston, MA 02108 USA Contents Introduction 5 An Internet Giant 6 E-Shopping on the Rise