毕业设计论文xx房地产企业管理文化探讨.doc

xx房地产企业管理文化探讨 摘要：本文通过以理论分析与实践研究相结合的方式，全面、深入地分析了房地产企业文化建设的内涵和基本特征，把握企业文化的建设理论，并以此指导xx房地产企业文化建设。在概念、功能作用、层次结构及内容的简单介绍，在对企业文化的基本理论有所掌握的基础上重点展开了对xx房地产企业文化的结构、功能、作用及建设方面作了有针对性的研究工作。为了使论文的研究能够更深入，特别对xx房地产企业的企业文化建设进行了分析，旨在以此推动xx房地产的企业文化建设，使其驶入与飞速发展的市场经济相适应的发展轨道，并不断促进房地产企业文化建设的不断完善和发展，直至最终形成能体现与时俱进，富有鲜明特色的xx企业文化。 关键词：xx房地产；企业管理文化；措施 Discussing on SHUGAO Real Estate Enterprises Management Culture Abstract: This article through to the theoretical analysis and practical research combination method, comprehensive and thorough analysis of the estate enterprise culture construction connotation and basic characteristics, grasp the construction of enterprise culture theory, and guides of ShuGao real estate enterprise culture construction. In concept, function, structure and content of simple introduction, in the basic theory of enterprise culture on the basis of some master key launched on the tree high real estate enterprise culture structure, functions, function and construction made targeted research work. In order to make paper studies can be more deeply, especially to the tree height of enterprise cultural construction and real estate enterprises is analyzed, to promote real estate to the tree height of enterprise culture construction, make it into the market economy with rapid development, adapt to the development track and constantly promote real estate enterprise culture construction, developing and perfecting until eventually formed to reflect to keep pace with the times, rich tree with distinct features enterprise culture. Keyword: SHUGAO real estate， Enterprises management culture，Strategy 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc291177168 一、建设xx企业管理文化的必要性和可行性 PAGEREF _Toc291177168 \h 1 HYPERLINK \l _Toc291177169 （一）建设xx房地产企业管理文化的必要性 PAGEREF _Toc291177169 \h 1 HYPERLINK \l _Toc291177170 1、企业文化是房地产企业可持续发展的内力 PAGEREF _Toc291177170 \h 1 HYPERLINK \l _Toc291177171 2、企业文化是房地产企业市场竞争法宝 PAGEREF _Toc291177171 \h 1 HYPERLINK \l _Toc291177172 3、企业文化是房地产产品内涵 PAGEREF