M4U1-公开课.pptx

Welcome to the unitAdvertisingQ1: What are they?advertisementsQ2:What are advertisements used to do? 央视公益广告%20《老爸的谎言》_标清.flvV汤唯广告新德芙女孩汤唯“新年玩笑”完整版_超清_标清.flvideo clip1 .汤唯广告新德芙女孩汤唯“新年玩笑”完整版_超清_标清.flvflv 央视公益广告%20《老爸的谎言》_标清.flvVideo clip2 央视公益广告%20《老爸的谎言》_标清.flvflv央视公益广告%20《老爸的谎言》_标清.flv_to sell products or servicesto make people aware of social issuesCommercial adPublic service ad Q3: Where can we find advertisements?TVbillboardsbusesnewspapersmagazinesOther mediaArts in advertising (Ideas)The city is in your hands.Q1: What can you see in this ad?Q2:What kind of product do you think it is selling?Sedal ShampooEverything is possible!Global warming1. Why does this ad use the image of an ice-cream? 2. What problem is the poster trying to highlight（强调）?3. Do you think this ad helps to make people aware of environmental problems?1. What problem is this ad trying to highlight?2. Slogan: Yes to life, !when you smoke cigarettes, you are slowly killing yourself.no to smokingFree talk1. What’s advertising?An advertisement provides information and uses persuasive _________ and exciting ________ to encourage people to ___________ or service or ______ an idea.languageimagesbuy a productbelieve inUnit 1Advertisements Fast readingWhat does PSA stand for?What do PSAs aim to do?When did China begin a nationwide public service advertising campaign? Public service advertisements.They aim to teach us and help us lead better lives.In 1996. T/F1 Advertisements can be found in many places.2 PSAs are only found in newspapers.3 All advertisements are altogether innocent.4 PSAs and commercial ads use some of the same methods.5 Commercial ads can give us valuable information about how to live our lives.6 An ad warning people against smoking is an example of a PSA.not onlyNot allPSAsCareful-reading Para.2What is an advertisement? An advertisement uses words and pictures to persuade people to buy a product or service or to believe in an idea.2. Two main types of adscommercial ads Public servi