亚历山大王.ppt

?? 经典类：20%，特别符合成功人士品位。?? 时尚类：20%，捕捉欧美最新款式流行色彩，搭配时尚个性化五金，前卫名流消费群。?? 潮流类：50%，服务于国内中高档主流消费市场。?? 目标消费群：成功商业人士、政务人员；中、高档消费的金领、白领人群；副线适合月收入2000以上的时尚人群。 1.—Understand the market Design for the markrt　　　　2.—Clear easily recognizable brand image　　3.—Easily identifiable design features - simple　　Strict cost control　　　　4.—From his brand began. He had a clear plan　　　5.　----He served as his own brand endorsement, and build their image and products directly6.—Diverse product lines, and has a high - or low levels of price line, to facilitate market acceptance and promotion of the brand　　　7.—Collaboration with H M, etc., to promote the brand　　　　8.—Know how to invite professional managers to manage the company, set up its own sales network　　　9.---Using the network time to establish brand of user groups, and through e-commerce website to expand the scope of this group HE SAYS…….  ?　　 * ------广告 --- 宣传海报 创始人：Alexander Wang 设计师：Alexander Wang 国家：美国 创建年代：2004年 公司总部：美国纽约 产品类别：女装、男装、包包、手袋及配饰 主线品牌：Alexander Wang（于2004年创办，价格定位300~1000美元，公司总部设在美国纽约） 副线品牌：T by Alexander Wang（于2009春推出，价格定位70~80美元，更注重舒适与实穿性） 中国店铺：已于2012年4月正式登陆中国大陆，于北京三里屯village北区开设大中华区旗舰店，也是中国的第一家店。  品牌档案 ___设计师档案 ?姓名：Alexander Wang ?中文名：王大仁 ?国籍：美国 ?出生日期：1984年12月26日 ?出生地：加州旧金山( San Francisco, California) ?教育程度：帕森设计学院(为发展事业中途肄业) ?现居地：纽约，纽约市 目标消费者 ?? 产品类型： 职业-----不限。热爱时尚穿着休闲消费习惯—实体店。网上购物品牌喜好——实穿媒体——网络。杂志 主线为 高端市场副线为中端 ------------Why He Is My Favorite Design? The N kinds of reasons like wang Alexander Wang is a Chinese-ABC, 1984 was born in San Francisco, moved to New York at age 18 and at New Yorks prestigious Parsons School of Design to study fashion design major at Alexander Wang brand, the pursuit of detail is very important features, such as on the edge of the handle is very fine. His womens and accessories design and applauded, not only won the CFDA fashion award and other awards, the brands fashion sales are also rising. Wang and his family Introduction Ale