2014宝马bmw xdrive试驾方案.pdf

2-Mar-15 BMW XDRIVE LIVE TOUR 2014. EXECUTION PROPOSAL FOR SHANGHAI STATION. Page 1 1. EVENT OVERVIEW. 2. XDRIVE HOME. 3. X DRIVE PARK. 4. LOGISTICS. 5. APPENDIX. Page 2 EVENT OVERVIEW. Page 3 BMW XDRIVE LIVE TOUR 2014. EVENT THEME. Page 4 BMW XDRIVE LIVE TOUR 2014. EVENT CONTENT. Brand Campaign Brand Campaign Key Message xDrive Village xDrive xDrive xDrive xDrive xDrive Home Demonstration Arena Camp Tour (Tent) (Ramp) (On-road) (Off-road) (Scenic) Theory Training, Ramp Gymkhana driving, Off-road Experience Scenic Test Theory Simulator, Demonstration, Slalom Competition. Competition. Drive. Interactive Programs, Test Drive Ride (Sedan) (SAV) (Only for Media) Event Static Display. (Sedan SAV) (Sedan SAV) Product Page 5 BMW XDRIVE LIVE TOUR 2014. OVERALL AGENDA .