从平庸到可怕 现代起亚挑战丰田（From mediocre to awful modern KIA challenge TOYOTA）.doc

从平庸到可怕 现代起亚挑战丰田（From mediocre to awful modern KIA challenge TOYOTA） Perhaps, in addition to the earthquakes and the resulting shortage of parts, TOYOTA to the fear of the South Korean counterparts. Similar to the story in China, Korean cars have also become popular following the popularity of stars, fashion, cosmetics and music in brunei. Hyundai and KIA automobile since the adoption of the European model design, price advantage is more obvious than the Japanese car. Brunei times commented on July 14th. The Japanese manufacturers worse, except North America, the worlds major markets are beyond the modern KIA sales performance. In the Automobile Research Institute in 2011 June before the foreign capital in China, domestic passenger car sales analysis report, modern KIA has sold 553623 cars has far exceeded TOYOTA and Nissan, Volkswagen and GM ranked third after. Initial architecture In fact, the modern KIA Toyota Corporation of Japan has always regarded as the imaginary enemy, although each automobile industry peers the same, but South Korean manufacturers have been very close from the opponent. Compared with the small car TOYOTA Vios, July 20th in Chengdu on the evening of the release of the KIA K2 looks more stylish and low price. But may not be enough to play the Vios a competitor, the first in June of this year only sold 6000 vehicles, 73.20% decline, and the same as K2 platform, Beijing Hyundai Rena monthly sales. In the June this year has sold 84 thousand and 900 vehicles, at the same level is only inferior to the Volkswagen POLO and Chevrolet sail, the Honda accord is down. The K2 price is slightly lower than the Rena, resembling K5 K2, often called little K5. We are a conservative estimate of 2011 K2 sales of more than twenty thousand units, in 2012 is expected to reach 70 thousand units, a -10 million price range of KIA 70 thousand main models. A securities analyst in the research report said, hatchback K2 will be listed 2 months later, when the three car K2