北京2008奥运会开幕式电视转播对比研究.pdf
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摘 要
刚刚结束的北京奥运会是奥运会持权转播 60 周年的里程碑,突破 40 亿的
电视观众遍布全球220多个国家和地区。
开幕式是奥运会中最重要的仪式,转播商对开幕式的电视转播在展示奥林
匹克仪式,弘扬奥林匹克精神的同时,也传播着主办国的历史文化,建构着东
道主的国家形象。
本研究旨在探索代表中西方不同话语体系的中央电视台(下简称CCTV)和
美国国家广播公司(下简称NBC)是如何在各自的报道框架下解读北京奥运会开
幕式的。两家转播商各自向覆盖区域的受众建构了怎样的东道主形象,并如何
传播奥林匹克运动的精神。此外,本研究还通过对NBC和CCTV转播文本进行实
证分析和对比,在业务层面为中国电视台大型仪式和活动转播提供经验借鉴。
本文正文共分 7 章。第 1 章绪论,介绍研究背景及研究意义;第 2 章文献
回顾及研究设计,梳理理论及相关研究成果,提出研究问题,陈述研究设计;
第 3 章至第 6 章,依次分析开幕式转播的演出部分、仪式部分、入场式部分和
NBC添加部分,并进行对比;第7章结论及研究意义,得出NBC和CCTV对北京
奥运会开幕式的报道框架,分析各自建构的东道主国家形象及传播的奥林匹克
精神,并为我国电视台未来的大型转播提供经验借鉴。
关键词:北京奥运会;开幕式;电视转播
1
Abstract
Sixty years on from the first televised Olympic Games, Beijing 2008 represents
a major milestone in the history. Television coverage has reached to 220
countries/territories around the world, to an estimated worldwide potential audience
of four billion viewers.
The opening ceremony is considered to be the most important one among all in
which Olympic rituals are presented, Olympic spirits are carried forward,
civilizations are transmitted and national image of the host is constructed.
The research is answering the following questions:
How CCTV and NBC representing East and West discourse systems analyze
and clarify the Beijing Olympic opening ceremony to each own audience under each
media frame? What kind of national image of the host China is reconstructed by the
two telecasts? And how do they transmit the Olympic spirits to their own audiences?
Furthermore, what lesson can China’s telecasts learn from the comparative analysis?
This dissertation consists of seven chapters. Chapter 1 is a prelude, introducing
the background and research value. Chapter 2 includes literature review and rese
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