三国演义之crm锦囊妙计（A CRM of the romance of the Three Kingdoms）.doc

三国演义之crm锦囊妙计（A CRM of the romance of the Three Kingdoms） A CRM of the romance of the Three Kingdoms The choice of information software, just like pick mate, pick for their own, it is possible to be happy, and must be good at managing life, will be happy for a long time. Old Liu Bei went to Soochow Zhu Geliang when the gift he asked only three tips, only in the critical time to open the three tips and play a great role in the day, keep Liu Bei safe return. The implementation of CRM is not as difficult as that of Liu Beis trip to soochow. The selection of enterprises should implement the CRM and CRM and how to improve the success rate of CRM implementation is to let executives headache problem, the author tries to provide three tips for these three problems, help small and medium-sized enterprises in the implementation of CRM voyage straight hanging cloud sail sea. Tips one: whether to implement CRM? CRM is a good thing, but not all small and medium sized enterprises are suitable for implementing CRM. Its like ginseng, is a good tonic, but if the ginseng to fire large people eat not only fill the body, but also aggravated his illness. Whether the implementation of CRM should consider the specific situation of the enterprise. First of all, we should consider whether the enterprise reaches the minimum customer quantity that CRM starts to produce benefit at the present stage. The operation of the CRM itself is going to cost, if the enterprise customer base is relatively weak, so the CRM can bring revenue can not even make up CRM operating costs, the implementation of CRM in this case is very unwise. In considering whether to implement, enterprises need to carry out cost-benefit analysis, to determine whether CRM can bring benefits to enterprises. Second, consider the state of funds. Because of the large demand for funds of CRM system, small and medium enterprises should seriously consider whether the capital chain of enterprises can bear the huge amount of funds before i