淘宝网电子商务模式分析研究.doc

PAGE I  PAGE II 淮北师范大学 论文分类号：______ 2013届学士学位论文 浅析淘宝网电子商务营销模式中存在的问题及对策 系别、专业 管理学院 电子商务 研 究 方 向 网络营销 学 生 姓 名 周 乐 学 号 20091203062 指导教师姓名 张 文 健 指导教师职称 副 教 授 2013年 ?4 ?月 ?20 ?日  PAGE I 浅析淘宝网电子商务营销模式中存在的问题及对策 摘要：电子商务是因特网爆炸式发展的直接产物，是网络技术应用的全新发展方向。电子商务的发展带动网上购物的兴起，国内外不断涌现出网上购物风潮的同时，亦促进了中国C2C电子商务模式的快速发展。淘宝网是中国C2C电子商务模式的典型产物，为中国消费者提供了一个消费者个人网上消费平台。本文首先讲述了中国电子商务的发展和国内外网上购物的现象，并简单介绍了淘宝网的现状,淘宝网的创始人和发展史。此外本文主要论述了淘宝网的营销策略中存在的问题，淘宝网营销的对策与建议，以及淘宝网平台存在的不足和对策。本文旨在研究淘宝网电子商务模式来阐述中国C2C电子商务模式交易过程中的问题及对策。 关键词：电子商务；C2C；淘宝网 Problems and Countermeasures of T E-commerce Marketing Model Abstract：E-commerce is the Internet detonation type development direct product, is the networking application brand-new development direction. On the e-commerce development impetus network shopping starting, domestic and foreign emerges on unceasingly the net shopping unrest at the same time, also promoted the Chinese C2C e-commerce pattern fast development. Washes the valuable net is the Chinese C2C e-commerce pattern typical product, provided on a consumer individual net for the Chinese consumer to expend the platform.This article first narrated China e-commerce development and on the domestic and foreign nets the shopping phenomenon, and introduced simply washes the valuable net the present situation, washes the valuable net founder and history. In addition, this paper mainly discusses the existing marketing strategy in , marketing countermeasures and suggestions, as well as the existing problems and Countermeasures of platform. And will discuss under the financial crisis to wash the valuable net the development as well as the future trend of development. This article will be for the purpose of studying washes the valuable net electronic commerce pattern to elaborate in the Chinese C2C e-commerce pattern transaction process question a