浅谈网络新闻专题策划的三个问题（A brief discussion on three issues of network news project planning）.doc

浅谈网络新闻专题策划的三个问题（A brief discussion on three issues of network news project planning） Abstract: the topic of network news is one of the most commonly used reports in news websites. Different news events need to take different forms of reporting, and their focus is different. Network news project planning needs to take into account the user experience of network news topic, and also explore the structure of content and column development in order to get the best communication effect. Keywords: network thematic news site event report structure user experience The development of network technology led to the birth of many news sites, both backed by news agencies, newspapers, television news web site, also have started with network and aspires to be a network news portal, independent news sites, such as sina, sohu, netease, etc. The numerous news websites inevitably aggravate the competition of news resources, while the reuse of news resources has created the situation of a thousand web side. More important news websites of homogenized competition reduces the network news communication effect, makes the audience psychological weakness on news sites, it will produce adverse effect on the long-term development of news websites. As far as possible in order to avoid the homogeneity competition, seeks the depth of the news and differentiation, major news sites are increasingly making the network news feature, in order to obtain economic benefit and maximize the benefit of the brand. The Internet gives news sites the possibility of making news stories. News sites as the main force of the new media have an unparalleled advantage in other media. Firstly, news websites have a wide range of sources of news resources and numerous channels, followed by fast transmission, high interactivity of audiences, and the ability to meet the audiences perceived needs to the greatest extent. Therefore, the news website has the possibility and superiority of producing the news topic in nature. D