【毕业论文】××食品公司的SWOT分析---副本.docx

毕业设计（论文） 题目：  湘西老爹生物有限公司的 SWOT 分析 湘西老爹生物有限公司的 SWOT 分析 摘要 SWOT分析法是企业内部优势与劣势和企业外部机会与威胁中和分析的代词，swot 是一种能够迅速掌握、容易使用的企业竞争态势的系统分析工具。其主要是针对企业 的一个综合分析然后进行客观的评价；确定企业当前内部优势和劣势，认识外部环境 所能提供的机遇和可能遇到的风险，从而制定出适合企业发展的战略。依据SWOT分析， 湘西老爹生物有限公司目前的内部优势包括注重湘西老爹生物有限安全度、品牌度、 质量的把控、资金风险小、科学高效高管团队与科学的管理理念以及比较好的分销渠 道管理；内部劣势包括营销模式过于单一、公司管理制度不够完善、员工综合素质不 高、生产技术与生产设备落后以及新产品研发跟不上时代的潮流与企业的发展；但整 体的行业发展愿景较好、科学技术的发展将促进公司的良性发展、对湘西老爹生物有 限安全方面的严格高要求为企业提供了发展的机会；竞争市场环境不断地恶化、技术 含量相对落后、替代品的大量出现，人们湘西老爹生物有限安全观念的加强，对湘西 老爹生物有限质量的严格要求会对公司的发展带来不利的影响。通过对内、外部关键 环境因素的综合分析与各方面的分析，湘西老爹生物有限公司应选择SO的战略组合。 关键词：湘西老爹生物有限公司；企业发展战略：SWOT 分析； SWOT ANALYSIS IN THE GOLDEN TASTE FOOD INDUSTRIAL CO., LTD. TO DEVELOP THE USE OF DEVELOPMENT STRATEGIES ABSTRACT SWOT analysis is to consider a comprehensive internal and external environmental factors, to determine the current business strengths and weaknesses internal to understand the external environment can provide opportunities and possible risks in order to make a strategic decision-making method。Through the SWOT analysis, the taste of food companys current focus on internal strengths, including food security, stronger brand awareness, strict quality control, financial risk, an effective executive team as well as good management of distribution channels; internal weaknesses, including a single marketing tool, lack of internal management, employees with lower quality, production equipment, as well as new product research and development lag behind the development of enterprises; good prospects for development and trade, science and technology development company, good for food safety provided by the high demand for enterprise development opportunities; competition environmental degradation, low technological contents, the large number of alternatives, as well as food safety the companys development will adversely impact. Through internal and external environmental factors key to the evaluation and comprehensive analysis, the taste of food companies to choose the strategic combinat