我国网上药店的发展现状与解决方案.doc

郑州大学自考本科毕业论文 　　　 专　　业　　　 药学 　　　　 　　　　 姓　　名　　　 董清义 　 　 　　　　 准考证号　 010313200258 　　　　 论文题目　我国网上药店的发展现状与解决方案 2014年　　8月　　15日 注：准考证号、姓名要规范填写并准确无误 论文评语： 论文建议成绩： 评审教师签名： 年 月 日 论文综合成绩： 答辩组长签名： 院系盖章： 年 月 日 学校自考办意见： 目录 1我国网上药店发展历程···········································7 2我国网上药店的经营概况·········································7 3我国网上药店现状分析···········································7 4我国网上药店经营现状分析·····································7-9 4·1开展网上药店业务，零售企业自身存在的问题····················7 4·2网上药店的经营范围·········································8 4·3消费者选择网上购药的利益···································8 4·4物流配送机制不完善及配送安全问题···························8 4·5消费群体错位···············································8 4·6价格优势微弱和宣传力度不够·································9 4·7消费者购买习惯和购买心理问题·······························9 5我国非法网上售药的现状··········································9 5·1合法药品经营网站少、非法药品经营网站多······················9 5·2非法药品经营网站多、被查处的少·····························9 5·3网上药店质量、配送、交易等问题·······························9 6我国网上药店经营管理分析·····································9-10 6·1网上药店可以逃避安全防范措··································10 6·2虚假的网上药店使网上消费者冒更大的风险······················10 6·3监管的现状··················································10 7我国网上药店发展解决方案·····································10-11 7·1提供药品咨询查询服务······································10 7·2经营发展品牌化············································11 7·3与传统药店联营············································11 7·4发挥网上售药服务优势·····································11 7·5网络宣传扩大化·········································11 8结论························································11 摘要：随着信息时代的飞速发展，互联网电子商务运用逐渐成熟，网上药店早已经进入了人们的视线之内，但是，现实情况却不是我们想象中的川流不息，而是让网上药店处于一个非常尴尬的位置，从而失去了它该有的意义与作用。分析我国网上药店的发展现况，找出其问题的根本所在，学习国外成熟的网上药店的经验，结合药事法规、市场营销及电子商务技术等，提出一些有利的建议，使我国网上药店行业健康快速的发展 关键词：网上药店；发展现况；解决方案 HYPERLINK app:ds:abstractabstract：With the fast development of information era, the Internet e