中国动漫产业对外贸易发展的现状分析.doc

天津外国语大学国际商学院 本科生课程论文（设计） 课程名称： 课程题目： 中国动漫产业对外贸易发展的现状分析 姓 名： 学 号： 专 业： 年 级： 班 级： 任课教师： 论文成绩: 2016 年 月  中国动漫产业对外贸易发展的现状分析 摘要：自改革开放后，我国经济迅猛发展，人民物质生活水平不断提高的同时，对于精神文明的需求也在与日俱增。文化产业方面，近年来外国动漫大片大量充斥中国市场，对我们动漫产业的对外贸易造成不小影响，而我国的动漫产业作为文化产业的代表行业越来越受到国家政府的重视。从产出的数量来看，我国算是动漫大国，但离动漫强国的目标还有很长的路要走。当前，我国动漫行业对外贸易的发展空间有多大，竞争力几何？这些都是本篇论文亟待解决的问题。2004年以来，我国政府经济推动文化产业的创新，主推动漫产业的发展。十年过去了，我国动漫产业特别是对外贸易取得了长足的进步。通但是，问题依然存在，严重制约着中国动漫产业的对外贸易。本文主要针对我国动漫产业对外贸易的现状进行分析，发现发展过程中的诸多问题，并依据动漫产业对外贸易发展的特点，预测其发展趋势，从而提出对策建议。 关键词：动漫产业 对外贸易 现状 Analysis of foreign trade development of Chinas animation industry Abstract: since reform and opening up, Chinas rapid economic development and constantly improve peoples living standard at the same time, growing demand for spiritual civilization. The cultural industries, in recent years foreign animation blockbuster flooding the Chinese market to our animation industry is no small impact on foreign trade, while Chinas animation industry as representatives of the cultural industries sectors more attention by Governments. From the number of outputs, Chinas animation powers, but from Anime powerhouse still has a long way to go. Now, how big is the development of foreign trade of Chinas animation industry, competitiveness? These are urgent problems in this article. Since 2004, the Government economy to promote the innovation of cultural industry and push development of the animation industry. Ten years on, Chinas animation industry, especially foreign trade and has made considerable progress. Tong, however, problems still exist, restricting foreign trade of Chinas animation industry. The paper analyses the current situation of foreign trade of Chinas animation industry, found problems in the development process, and according to the characteristics of foreign trade development of animation industry to predict the trends and make suggestions. Keywords: anime industry foreign trade situation 目 录 摘要 2