河北省枣产业的现状和优势及发展对策.pdf

第6 期 第32 卷第6 期 农业现代化研究 Vol．32 No．6 2011 年11 月 RESEARCH OF AGRICULTURAL MODERNIZATION Nov． 2011 河北省枣产业的现状和优势及发展对策 葛文光，马立然，王 洁 （河北农业大学, 河北，保定，071000） 摘要：本文在介绍河北省枣产业现状的基础上，对河北省枣产业的优势和问题进行了剖析。优势体现在：自然区位优势明显，适 宜枣树的生长，拥有丰富的品种资源优势和全国最大的红枣批发市场；同时，存在栽培管理技术水平利用不够，枣果品质欠佳， 竞争力不强，产品附加值低等问题。提出了加强政府宏观管理、实施品牌战略、加强基础设施建设、促进合作共赢以及加强枣农 组织化建设等对策建议。 关键词：枣产业；SWOT 分析；河北省；优势；发展对策 中图分类号：S665.1 文献标识码：A 文章编号：1000-0275(2011)06-0713-04 Present Situation, Advantages and Development Countermeasure of Jujube Industry in Hebei Province GE Wen-guang，MA Li-ran，WANG Jie (Agricultural University of Hebei，Baoding ，Hebei 071000 ，China) Abstract ：On the basis of jujube industry situation of Hebei Province, the paper detailed analyzed the advantages as well as problems of jujube industry. The advantages are: natural location advantage obviously, it is suitable for the growth of jujube, have abundant jujube resources and the largest jujube wholesale market. Meanwhile, the jujube industry has such problems as insufficient cultivation techniques, poor quality of jujube, competitiveness is not strong and low added-value, ect. Herein, some countermeasures are put forward, including strengthen government management, implement branding strategy, strengthen infrastructure construction and