大数据驱动管理变革,企业如何应对（Big data drive management change, how should enterprises respond）.doc

大数据驱动管理变革,企业如何应对（Big data drive management change, how should enterprises respond） Big data drive management change, how should enterprises respond? With cloud computing, mobile Internet and Internet of things such as a new generation of innovation and application of information technology popularization, social informatization, enterprise informatization has become increasingly mature, social networks gradually rise, sensing devices, mobile terminals are more and more access to the network, various statistical data, transaction data, interactive data and sensor data is flowing rapidly generated from all walks of life, the growth of the global data faster than ever before, the type of data is also becoming more and more. The vast amount of data, the huge amount, the generation and the update rate of the big data contains unprecedented social value and commercial value, and the potential of development is huge. The utilization of big data will become the key for enterprises to improve their core competitiveness and preempt the market In the next three to five years, we will see the gap between companies that really understand big data and can exploit big data for value mining and dont understand big data values. Companies that can make good use of big data and convert their value into productive forces will have a strong competitive advantage and become leaders in the industry. According to the statistics of sadie advisors, in 2012, Chinas big data IT investment in various industries exceeded 450 million yuan, with an annual growth rate of 78.9%, and the total investment volume in the next three to five years is expected to exceed 10 billion yuan. In retail, the analysis of big data allows retailers to master market dynamics in real time and respond quickly. Due to differences in the retail industry of similar products is small, the characteristics of strong alternative retail sales increase organization excellent shopping experience and customer service, is also ins