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CONSUMERSBRANDS

Onlinepayment:TrustlyusersinSweden

ConsumerInsightsreport

June2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofTrustlyusersinSweden:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkTrustlyusersinSweden(’’brandusers’’)againstSwedishonlinepaymentusersingeneral(’’categoryusers’’),andtheoverallSwedishconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingSweden)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

Withausershareof33%,Trustlyisoneofthetop5onlinepaymentservicesinSweden

Managementsummary:brandusageandcompetition

Top10mostusedonlinepaymentservicesinSweden

Swish

82%

Klarna

75%

PayPal

69%

Trustly

Qliro

AppleP33%

30%

2GooglePay

24%

MastercardClicktoPay(Masterpass)

17%

AmazonPay

10%

Payex

6%

4

Notes:Whichonlinepaymentservic