网上书店系统设计与实现研究--毕业论文.doc

摘要 PAGE IV 洛 阳 理 工 学 院 毕 业 设 计（论 文） 题目＿＿网上书店系统设计与实现＿ ＿＿ 2015年 04 月 15 日 洛阳理工学院毕业设计（论文） PAGE II 《网上书店系统设计与实现》 摘要 我国最早产生的电子商务模式是B2C模式，是以8848网上商城正式运营为标志的。这种模式节省了企业和客户的时间和空间，大大提高了交易的效率，特别是对于工作忙碌的上班族，这种模式可以为其节省时间。但是在网上出售的商品特征也非常明显，仅仅局限于一些特殊的商品，例如音像制品、图书、数码类产品、玩具、鲜花等等。这些商品对购买者视、听、触、嗅等感觉体验要求较低，像音响设备、服装、香水需要消费者特定感官体验的商品就不适合在网上销售，当然，也不排除某些消费者认定某一品牌某一型号而不需要现场体验就决定购买，这样的消费者很少，尤其在我国产品质量管理体系并不完善的情况下，人们更愿意相信自己的亲身体验来决定是否购买。所以，到目前为止，B2C市场上成功的企业如当当、淘宝，都是卖一些特殊商品的。本文通过对电子商务网站首页的建设以实现购物网站功能。通过对本系统的研究，JSP设计平台、SQL语言原理、对MySQL数据库管理系统，进行了较深入的学习和应用，主要完成对网上购物系统的需求分析、功能模块实现的划分、数据库设计模式分析，并由此设计了数据库结构和应用程序。 关键词： B2C 商品 销售 电子商务 网上购物 ONLINE SHOPPING WEBSITE PLATFORM CONSTRUCTION B2C ABSTRACT B2C model is the first generation of e-business models to operate 8848 marked the official online store. Because of this mode of saving consumers and businesses time and space, greatly improving the efficiency of the transaction, especially for busy office workers, this model can save their valuable time. But the characteristics of the merchandise for sale online is also very clear that only limited to some specific commodities such as books, audio and video products, digital products, flowers, toys and more. These goods to the buyer to see, hear, touch, smell and other sensory experience, less demanding, such as clothing, stereo equipment, perfume needs of consumers of goods suitable for a specific sensory experience in online sales, of course, does not rule out a small number of consumers identified a model without the need for a brand-site experience to decide to buy, but that consumers rarely, especially in our products quality management system is not perfect, people are more willing to believe that their experience feelings to decide whether to buy. So far, B2C market, successful companies such as Dangdang, excellence, are selling some special commodities. Based on the construction of e-commerce sites to achieve home shopping site functionality. Through the systematic study of the MySQL databa