主持人风格中英文外文文献翻译2017.doc

本科毕业设计（论文） 中英文对照翻译 (此文档为word格式,下载后您可任意修改编辑!) 文献出处：Catalano J. The Research on Changes and Innovation of TV Program’s Presenting Style [J]. Journal of Advertising Research, 2017, 1(5): 35-64. 原文 The Research on Changes and Innovation of TV Program’s Presenting Style Catalano J Abstract TV host as the medium of television is the most active and vivid manifestation and communicators, because of its position in the communication activity, plays an important role in the mass communication activities. With the transformation of the society, the status of the audience, structure, and demand also changes, to consumer culture to popular culture, television media in the spread of the context, the concept, content and means on change. These changes to the host and its group on style present distinct characteristics of The Times and the media. Hosting style embodies the features of the programs, media and style, is about a show or even to the success of the media, become the important factors that affect audience television; its evolution also reflects The Times and social change, the development and change of media and communication industry. Keywords: TV programs, the host, the host style, diversification 1 Introduction To preside over the spread of the human body can be treated as is one kind of unique mass communication, embodies the mass communication interpersonal, mimicry and personal characteristics and advantages, the spread of also play an important influence. Under this mode of transmission, the host could satisfy the requirement of audience information in providing information, at the same time, to give the audience a kind of human and affinity, cause a phase relationship, people communicate unreal transmission environment, makes up for the mass media propagation caused by the audiences emotions. Hosting style has attracted much attention, because good host with unique hosting style, is the most vivid television, the most influential and appeal of the brand, no