主观幸福感 英文.pdf

Customer Satisfaction and Subjective Well-Being: A Study ofAuto Consumption WangXia Furthermore, most of the customer satisfaction studies Abstract- The purpose of this study is to describe the examining the consequences of customer satisfaction have relationship between customer satisfaction and subjective emphasized the loyalty, complaints, and market share [2], well-being in the context of automobile consumption. 942 car [3].There is no doubt that the enterprise aims to create profit by owners above 18 years old voluntarily participated in the survey. means of raising the customer satisfaction. Nevertheless from The results revealed that perceptions of the car performance and value were positively related with customer satisfaction, and that the point of consumer, how much gains or losses will the customer satisfaction, in turn, directly contributed to subjective satisfaction or dissatisfaction bring to the consumer, and how well-being on three dimensions of positive affect, negative affect will these gains or losses influence the consumers life and life satisfaction. The implications of these findings for perceived, or subjective well-being? organizations are also discussed. Need theorist have claimed that SWB rests on the fulfillment of inherent and universal human needs [6]; meanwhile the Index Terms- Customer Satisfaction, Life Satisfaction,