手机壳市场营销案例.ppt

Markingting of I Face Group 10 陈康馨、陈妮、陈安琪、贺肖、 董念鸽、 胡敏捷、 胡雅婷 With the smartphone’s best-selling ,the mobile phone shell corporate orders surge. Especially when Iphone listed in the U.S. Mobile Phone shell development up to now, is no longer a purely practical merchandise. With the mobile phone s popularity among young communities, almost every fashion of young people want to have a unique mobile phone. We can see the mobile phone shells prospects for development . 1:Protect your phone against hard objects or the body of the phone screen scratches. 2: Mobile phone sleeve can be printed on a variety of colors, there is the role of beauty 3:Silicone cover to prevent long nails scratched with key contacts, worn, there is the role of protecting the screen and keys 4:Silicone shell can prevent slipping 5: Apple mobile phone sets, there is the role of enhanced signal 6:Protect the phone accidentally dropped，protected the screen. I FACE Price Price is the key to get success in your business. It decide that the price needs to be competitive. But this does not mean the cheapest, it depends on the cost. IFACE is a company from Korea. According to the social surveys, it shows that the price of the mobile phone shell is about 120 RMB. Maybe the price of IFACE is too expensive than other mobile phone shells. But the quality of the IFACE is also better than others and our cost is also higher than others. PLACE Direct Sale Direct sales means going straight to your customer and selling her your product. You can phone the customer, see her face to face or even use email.One major benefit to a direct sales strategy is that you have a high level of influence on your customer and know exactly how your customer feels about your product or service because of the direct communication.We will open a store near a store which mobile phone sales higher and a lot of floating population. Indirect Sale The benefit to the indirect sales strategy is that the company can expand it