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CONSUMERSBRANDS

Airlines:BRAcustomersin

SwedeConsumerInsightsreport

May2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofBRAcustomersinSweden:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkBRAcustomersinSweden(’’brandusers’’)againstSwedishairlinecustomersingeneral(’’categoryusers’’),andtheoverallSwedishconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingSweden)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofMay2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

BRAranksoutsidethetop10ofmostusedairlinesinSwedenManagementsummary:brandusageandcompetition

Top10mostusedairlinesinSweden

SASScandinavianAirlines

40%

Norwegian

33%

Ryanair

21%

Lufthansa

AirFrance13%

12%Emirates

TurkishAirlines

BritishAirways

WizzAir

KLMRoyalDutchA10%

9%

9%

4

Notes:Whichoftheseairlineshaveyoubookedaflightfrominthepast12