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CONSUMERSBRANDS
Video-on-demand:AppleTV+
usersinSweden
ConsumerInsightsreport
June2024
ConsumerInsightsGlobal
Introductionsurvey
ReportoverviewGlobalsurveymethodology(1)
ThisreportoffersthereaderacomprehensiveoverviewofDesign:OnlineSurvey,splitquestionnairedesign
AppleTV+usersinSweden:whotheyare;whattheylike;Duration:approx.15minutes
whattheythink;andhowtoreachthem.Itprovides
insightsontheirdemographics,lifestyle,opinions,andLanguage:officiallanguage(s)ofeachcountrywith
marketingtouchpoints.AmericanEnglishofferedasanalternative
Additionally,thereportallowsthereadertobenchmarkRegion:56countries
AppleTV+usersinSweden(’’brandusers’’)against
Numberofrespondents:
’
Swedishvideo-on-demandusersingeneral(’category•12,000+forcountrieswiththeextendedsurvey
users’’),andtheoverallSwedishconsumer,labelled(includingSweden)
as’’allrespondents’’inthecharts.•2,000+forthebasicsurvey