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CONSUMERSBRANDS

Targetaudience:Lifeinsurance

ownersinSweden

ConsumerInsightsreport

June2024

ConsumerInsightsTargetAudience

IntroductionReport

ReportoverviewConsumerInsightsGlobalmethodology(1)

Thisreportanalysesconsumerswhoanswered’’LifeDesign:OnlineSurvey,splitquestionnairedesign

insurance’’tothemulti-pickquestion’’Whichof

Duration:approx.15minutes

theseinsurancesdoyoucurrentlyhave?’’.

Language:officiallanguage(s)ofeachcountrywith

Thereportoffersthereaderacomprehensiveoverviewof

AmericanEnglishofferedasanalternative

lifeinsuranceownersinSweden:whotheyare;whatthey

like;whattheythink;andhowtoreachthem.ItprovidesRegion:56countries

insightsontheirdemographics,lifestyle,opinions,and

Numberofrespondents:

marketingtouchpoints.Additionally,thereportallowsthe•12,000+forcountrieswiththeextendedsurvey